Recently, a consumer named Ms. Li (pseudonym) in Suzhou purchased a bag of bread within its shelf life from an ALDI store. After storing it for two days in an air-conditioned environment, she discovered live insects in the bread, leading her to strongly question the authenticity of the production date. A reporter visited the store involved, where sales staff claimed to have no knowledge of the incident. Multiple attempts to contact local regulatory authorities were unsuccessful, and 12315 had no relevant complaint records. The brand involved responded through PR that they had reached an agreement with the consumer but did not publicly explain production and labeling details. On August 7, Ms. Li posted on social media that she had purchased a bag of bread from an ALDI store on August 5, and her child had eaten one slice that day. The next day, when taking another slice, she found a large insect in the bread. "My child saw this. Could there be a problem with what he already ate?" Ms. Li said, noting that the air conditioning was always on and the bread was still within its shelf life. "Others found small insect eggs, but I found a large insect. I don't know how long it has been there." She therefore suspects that the production date labeling on the bread may be inaccurate. It is understood that ALDI currently has four stores in Suzhou. The reporter immediately called one store, where the staff said they had seen related information in work groups, "It might be the Shimao store." On the morning of August 11, the reporter visited the ALDI store at Suzhou Shimao Plaza. The reporter saw that the store's bakery section had three shelves selling freshly baked bread, cakes, biscuits, and other goods. The production dates marked were mostly for August 11, while bread in the discount area for nearing expiration had production dates of August 9, with sale dates of August 10 and expiration at 24:00 on August 11. Some bread product packaging noted: Store in a cool, dry place. Regarding the incident of "insects found in bread within shelf life" mentioned in Ms. Li's post, a salesperson on site stated they were unaware of the matter. As consumer concerns involved food safety and labeling, the reporter decided to contact regulatory authorities for further information. Subsequently, the reporter went to the Gusu District Market Supervision Administration, but the guard refused entry citing "no prior appointment." To obtain an official response, the reporter repeatedly called the Wumenqiao Branch of the local Market Supervision Administration, but no one answered. After multiple unsuccessful attempts to contact local regulatory authorities, the reporter called the 12315 consumer complaint hotline for further information. The operator stated that no relevant complaint records were found and would follow up as needed. At 10:00 AM on August 11, the reporter called ALDI's official customer service, who said they would report the situation and respond quickly. At 11:30 AM, the reporter received a call from someone claiming to be from PR, stating they were communicating on behalf of the brand. They said the brand had reached an agreement with the consumer, who had deleted the related post. Regarding production and labeling issues for bakery products, the staff said it involved internal processes and could not respond but emphasized, "I personally believe that all aspects of food production comply with national laws and regulations and strictly adhere to regional food safety requirements." (By Zhang Tianyi, Zhao Xu)