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The Truth is Not on the Label

About Us

Not all food deserves to enter your body.Suangoo is an AI-driven decision system for the human body, starting with food. What we provide is not recommendations, but judgment.This market does not lack information—it lacks a system that truly assumes the responsibility of making decisions on behalf of the user. Shelf-based e-commerce cannot reject its own merchants. Content platforms optimize for conversion rates. General-purpose AI is trained on brand-driven narratives. Traditional testing reports are owned by the brands themselves.This is not an information problem. It is the absence of a true decision-making mechanism.What Suangoo is building is precisely that system.Our revenue comes 100% from users. A maximum fulfillment profit margin of 5% is written into our charter. We will never accept payments from brands.This is not a promise. It is a system.
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Mission
Let decision-making power truly belong to the user
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Vision
Become the infrastructure of food trust. Ensure that every decision about what enters the body is truly accountable
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Values
The referee does not enter the field. Suangoo does not sell products, seed consumption, or accept brand advertising. We do one thing only: we stand guard on your behalf.
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Brand
Our brand positioning
A referee, not a salesperson.
Suangoo does not sell positions, does not profit from brands, and does not speak for any merchant. We do one thing only: say no on behalf of the user.
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Organic Products
Core technology
Scan the Ingredient
Decode in 3 SecondsFood
Ingredient Risk
AlertsPersonalized Health
RecommendationsFood
Industry Sentiment Tracking
Food Safety Testing
Launch Your Personal Testing
Service Rapid Microbial Testing:
Get Results for 68
Parametersin 15 Minutes
Test Reports Recognized by All
WTO Member Countries
Authoritative Quality
Inspection and
Certification System
Strategic Partnerships with 400+ Accredited
Testing InstitutionsContinuous Monitoring
System Established on Suanguo Testing
StandardsDual Supervision Model
Combining Routine Monitoring and Spot
Checks to Ensure Food Health and Safety
Group Testing
Initiate a Quality Inspection Request
for Just One Yuan
Empowering Everyone to Participate
in Food Health and Safety
Supervision
Access Test Reports Based on EU,
Japanese, and National Standards
AI-Powered Ingredient List Decoder
Scan the Ingredient List with Your Phone
and Decode in 3 Seconds
Food Ingredient Risk Alerts
Personalized Health Recommendations
Food Industry Sentiment Tracking
AI Dietary Health Assistant
1.Expert Q&A Assistant for Health and Nutrition
2.Your Trusted Guide for Authoritative Dietary and
Health-Related Questions
3.Generate 7-Day Personalized Meal Plans Based on
User Behavior Data and Dietary Preferences
4.AI Assistant Enables Voice-Activated One-Click Shopping
AI-Powered Food Safety Monitoring
Real-Time Monitoring of Food Safety Issues Across the Web
Identify Potential Risks and Pinpoint Problem Sources with Precision
Deliver Risk Prevention Guidelines to Users
Provide Scientific Insights and Emergency Response Plans
End-to-End Blockchain
Traceability
Real-Time Data Integration Across All Stages
(Cultivation, Processing, Logistics)
Multi-Node Validation Ensures Transparency and Trust
Encrypted Traceability Information Secured
with Unique Serial Numbers
Blockchain Technology Assigns Accountability
at Every Stage
Building a New Food Safety Ecosystem Where
Every Bite is Traceable
Suangoo Testing & 400+ Accredited Institutions
National CNAS-Certified Laboratories Equipped with 200+ High-End Devices
(Including Liquid Chromatography-Tandem Mass Spectrometry Systems)
Specialized in Food Hazard Screening with Proprietary Triple Shield Testing System
Over 300,000 Annual Tests Conducted Serving 5,000+ Corporate Clients Test Reports Recognized by All WTO Member Countries
As a UN FAO Technical Partner, Led the Development of 3 International Testing Standards
Developed Portable Rapid Testing Devices Covering 80% of Agricultural Wholesale Markets Nationwide
Rapid Microbiological
Testing
Results for 68 items in just 15 minutes
Comprehensive Testing for
EU, Japan, and National Standards
Covers 1,200 parameters, including pesticide residues,
veterinary drug residues, and heavy metals
Unknown Risk Screening
Access to global regulatory databases
from 32 countries.
Rapid Microbiological
Testing
Results for 68 items in just 15 minutes
Comprehensive Testing for
EU, Japan, and National Standards
Covers 1,200 parameters, including pesticide residues,
veterinary drug residues, and heavy metals
Unknown Risk Screening
Access to global regulatory databases
from 32 countries.
Mission in Action
Quality Control System
Sour Fruit Technology pioneered the '6+1' full-process traceability quality control system, establishing a comprehensive quality management system from the farm to the dining table. Sour Fruit Technology breaks down the commodity chain into six links: qualification verification - high-standard product selection - factory inspection and traceability - pre-launch testing - random inspection - delivery and handover, jointly ensuring the quality and safety of organic food. At the same time, to ensure better service, we have added a 1st after-sales service link, allowing users to consult and provide feedback by phone at any time.
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Environmental Protection
Soil health is not only the lifeblood of agriculture but also an ethical imperative for human survival. We adhere to a 3-year soil restoration cycle, revitalizing every inch of land through quantifiable ecological management:
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Space Farming
We pioneer space breeding technology, leveraging spacecraft experiments to cultivate new crop varieties with high yield, superior quality …
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Insights

Relevance of the 2025–2030 Dietary Guidelines for Americans to China’s Diet and Food Industry

Highlights “real food,” reduced ultra-processed intake, stricter limits on added sugars and sodium, improved protein quality, and greater whole-grain/produce diversity—offering actionable implications for public education, industry reformulation, and policy implementation in China.

Team
Noa
CEO
CEO of Hangzhou Suanguo Technology, Master of Finance from the University of Glasgow…
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Eason Qiu
Chief Quality Selection Officer/VP
Qiu Peng, Vice President & Chief Product Selection and Quality Officer, SuanGooOver 15 years of cross-sector leadership experience, covering Fortune Global 500 central SOE asset management, investment research, supply-chain incubation, and digital agriculture. Has led and participated in multiple CNY 10-billion–scale urban complex investments and asset-management model designs. Applied rigorous financial and investment logic to re-engineer food-safety supply chains, while directly managing several benchmark product lines generating tens of millions of CNY each.Expert in end-to-end supply chain optimization, from standardized quality-control SOPs to high-efficiency fulfillment systems, with a proven ability to establish standards that are high-quality, fully traceable, and transparent under complex operational conditions. Among the earliest pioneers in China to integrate unit-level blockchain economic models and AI-driven decision engines into the organic and health-food sector. Leads the team that developed the 50-Dimension Comprehensive Product Evaluation Framework, setting a new industry benchmark for rebuilding trust.
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Shao Jianlin
Supply Chain Manager
Head of Supply Chain, Hangzhou Suangoo Technology.With over 16 years of end-to-end operational leadership across internet e-commerce, new media marketing, brand building, and procurement-to-distribution supply chain management. Possesses deep expertise in driving full-lifecycle business growth—from disruptive 0-to-1 incubation to scalable 1-to-N expansion—delivering integrated, results-driven solutions.Has led large-scale commercial projects achieving annual sales exceeding RMB 2 billion, setting industry benchmarks for breakout product performance. Recognized as a rare dual-track operator who combines strategic planning with rigorous execution. Demonstrates mastery in end-to-end supply chain optimization, spanning source procurement, quality control enhancement, production coordination, warehousing and logistics, and multi-channel distribution—building sustainable competitive advantages in cost efficiency, operational excellence, and supply chain resilience.
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Kalok
Senior Product Leader
Kalok holds a Bachelor’s degree in Mathematics and Economics from the University of Oregon, a Master’s degree in Economics from Indiana University, and an MBA from the Kellogg School of Management at Northwestern University.Early in his career, he focused on data consulting and growth strategy, helping multiple companies achieve scalable growth. He later joined Meta as a short-form video product manager, where he was responsible for core product features and user growth. At Snapchat, he led the short-form video creator ecosystem and growth strategy, gaining extensive experience in content platforms and user growth.In addition, he serves as an adjunct instructor of microeconomics at the university level, integrating theory with practice while continuously exploring the intersection of technology and business growth.
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Toby Tang
Design Director
A senior brand design expert with over 15 years of experience in brand design, having served numerous well-known brands. Specializes in shaping brand identity through visual communication and driving measurable brand value growth.
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Li Chengwei
Director of Food Safety
Senior Inspector for National Registered Organic Products Certification, Senior Inspector for National Registered Good Agricultural Practices Certification, National Certified Quality Management System Auditor. 1. With over 20 years of experience in food and agricultural product certification, holding multiple authoritative qualifications such as national registered inspectors and auditors, and leading the certification services for thousands of agricultural and food enterprises; 2. Familiar with the logical framework for establishing quality and safety systems in agricultural and food products, and tailoring quality management systems for multiple e-commerce enterprises to achieve full-chain safety control of products; 3. Integrating government, enterprise and research resources networks, collaborating with multiple local regulatory authorities and research institutions, and empowering the standardization construction of the agricultural and food supply chain; 4. Driving the upgrade of e-commerce product quality control with full-chain practical experience in building certification systems and implementing quality control strategies, and strengthening the food safety defense line.
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Lou Yandi
New Media Manager
New Media Manager at Hangzhou Suangoo Technology. Over 7 years of experience in new media operations, with a background in leading self-media platforms and rich experience in new media platform operations. Possesses excellent content planning and creation skills, independently creating multiple viral articles with over 100,000 views and videos with over 1 million views. Achieved over 1 million conversions in one year of content operation.
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